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What is the accepted common wisdom on this matter these days?
One benefit to stuffing for me is that I can then compress it. Rolling it and then strapping the tent on the outside of the pack doesn't work for me. I like to put the heaviest items as close to my back as possible and by stuffing it and then compressing it in a compression sack, I can then put it next to my clothes or food (which ever is heaviest) inside my internal frame pack putting the poles and stakes in other more strategic places. A disadvantage here, however, is that you might leave the poles or stakes behind. Rolling helps to make sure that everything is together (although there is no guarantee that everything WILL be together).

I guess you could roll it then compress it, but having done that, it doesn't come out very well (compression sack is way lopsided).

There are really no abuse or wear issues with either rolling or stuffing. Having talked to our tent guy, Terry, at MSR, he doesn't believe that one is better than the other in terms of maintaining the tent's materials. I think the 'myth' that rolling will effect the coatings based on the crease created isn't really viable in middle to high end tents. Perhaps those you buy at Wally World, etc. may need a little more tender loving care. The coatings on all MSR tents are very durable and will last through whatever way you feel fits your style.

The only issues I have with stuffing (and especially compressing) is it can damage the no-see-um netting if not done right (especially when using clip-style tents) and, if the tent sack or bag gets hot, can cause the shiny sides (polyurethane coated side) of the material to stick together (rolling generally keeps this from happening). It's also super wrinkly when you take it out. Rolling allows for the tent to breath a bit better and to be less wrinkled making it easier to work with.
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