I see fit becoming more of a factor in the high-end clothing market. Before it was all about technical features, but more and more people are wanting performance, but with fit to match. As a rep for Westcomb, I've talked at length with our pattern maker who spends at times up to 9 months developing a pattern. Fit is obviously pretty important to them. I see other manufacturers following suit.

Currently Westcomb is not making any lifestyle clothing, but that is coming. I'm excited to see how they turn out! It should be good!