I'm not sure that getting more people out these days equates to more people loving the outdoors and wanting to protect it. I've come to believe (rightly or wrongly) that for far too many people hitting the 'beauty' spots is nothing more than an instagram thing, not an appreciation of a place. I see more and more garbage and tp plumes as time goes by, I'd just as soon those people stayed home. So I'm one of the folks who never point out great places to go on the internet, my trip reports, when I bother, are pretty short on specific info for that reason. But, then again, I'm old and crotchety, I just want them all to get off my lawn.