Years ago, manufacturers used to make the products they have become known for, ie msr stoves, thermarest sleeping mats. Of recent manufacturers seem to be adding to the range of products they make, so thermarest now make tents

https://www.amazon.co.uk/Thermarest-09194-THERMAREST-TRANQUILITY-TENT/dp/B01N1KHQL8/ref=asc_df_B01N1KHQL8/?tag=bingshoppinga-21&linkCode=df0&hvadid={creative}&hvpos={adposition}&hvnetw=o&hvrand={random}&hvpone=&hvptwo=&hvqmt=e&hvdev=m&hvdvcmdl={devicemodel}&hvlocint=&hvlocphy=&hvtargid=pla-4583726542509699&psc=1

This particular example is doubly confusing being as msr make tents too and there companies are linked somehow.

Everytime a company seems to branch out, quality seems to dive and prices go up. It just seems like one step beyond the pale.