I definitely like darker colors better than lighter ones...function and form are way more important though. I don't really like the color of my latest pack (Osprey Exos..dark grey, orange)...but the green and white/blue were worse (color-wise). Sure Gregory packs are much more appealing color-wise...and I do like the military packs at Big 5...but when it comes to function..nothing compares to the Exos pack...same story with the Arc'Teryx Cerrium LT. This guy from Goosefeet makes custom jackets...unfortunately, I love the Cerrium blue better than the royal blue 20 D taffeta that Goosefeet has...but more fill, more durable lining...for 1 ounce lighter than the Cerrium for just $100 more...I'm going for the goosefeet.

Yes, I'm packing a small fortune on my back...but I've used cheap gear and it just isn't worth it.