I always found UL to be far cheaper! I've made most of my gear for a fraction of retail or standard gear. My shoes are standard trail runners, not expensive boots. My trekking poles are re-tasked ski poles and guaranteed not to collapse on downhills....$3 garage sale.
Some companies, like GoLite (GoGone!) jumped on the UL craze and tried to make big profits but it just didn't go well.
Weight is always my first concern on treks which makes me think more about double duty and efficiency.
DIY is a big part of the fun!