A lot of this depends on how shocking the color is and how much price difference. We may rebel at chartreuse but not a light green. The price difference also enters in as well as the base price. I may opt for the better color if the price is say $7 instead of $5 but perhaps not if the price is $70 instead of $50. Also how visible is the item. Underwear which is not visible would be more tolerable than an outer shirt.

On the whole I am not too fashionable in even my everyday life as my wife will readily attest. My dad used to just go put on whatever he could find and then my mother sent him back to get the right stuff.