More on this story...
Delaware North, the company that has done a mediocre job running the concessions at Yosemite Park has now lost the contract to a competitor, and has now announced that it is asking to be compensated for the loss of the equity it has created in the brands names of Yosemite--such names as Wawona Hotel, Yosemite Lodge at the Falls, Badger Pass Ski Area, Curry Village and the Ahwahnee Hotel. (This list updated for increased accuracy--you can't be too careful with these SOBs!)
And isn't it convenient that they don't have names...they are just the impersonal corporate entity Delaware North? So just in case you were wondering, here is a link to their "executives" webpage. Yep. All those smiling faces are the ones who made the decision to force you, the American People, to buy back the names of the treasured icons of your national parks. At a huge profit for them. http://www.delawarenorth.com/about/senior-management
y the way, the photo on this page shows an anonymous individual holding his arm up, welcoming the money that he expects to be falling from the sky as a result of this bloodsucking scheme. The NPS has decided to rename those facilities, rather than pay ransom for them to Delaware North. It makes you proud to be an American and part of the system that gave birth to Delaware North.
By the way, if you'd like to do so, you can do a web search for Delaware North to find their corporate email address so that you can send them a note to tell them exactly what you think of them. We did that. You can also get a list of the other concessions that Delaware North runs, so that you can boycott them or make their lives less pleasant. We've done that, too. Here's a link to the whole sad story: http://news.yahoo.com/yosemite-park-landmarks-names-amid-trademark-tussle-070827436.html;_ylt=AwrSbnSWbppWfOAAoIJXNyoA;_ylu=X3oDMTByNWU4cGh1BGNvbG8DZ3ExBHBvcwMxBHZ0aWQDBHNlYwNzYw--