Thanks for posting the link.
Difficult to understand company's intent from the "CEO-speak." But is probably safe to assume the worst regarding business.

Orwell wisely points out that the actual meaning of propaganda, in general, is the precise opposite of its apparent meaning.

GoLite recently broke one of its longstanding commitments; that customers would have continued option of adding components to Hex/Shangri-La, a product from which they've perhaps enjoyed some very substantial sales.

This shows a very poor and uncaring attitude that is doubtless reflected in other ways.

My girlfriend has unfortunately laid down the law that it's either get a "nest" or get another tent.