Finding tinder is the toughest part. I think of tinder as an extension of the match. It can be dry leaves, grass, very tiny dead pine twigs. The function of tinder is to light the very small kindling above it.

The next level is kindling. Pencil lead size at first and building up to pencil size. Twigs laying on the ground in a campsite are almost always wet. If possible, think gray without bark. Often next to a stream is a good place to find dead gray wood. Stomp a bigger piece if it's wet to expose the dry inside. I make a teepee over the tinder with the open side towards a light breeze or 90 degrees to a stronger wind.

Finally, I make a cabin around the teepee with gray sticks.

Personally, I like to build the whole structure before lighting anything.