Whether or not you agree with what GoLite is doing, here's an interview with the CEO in which he explains the direction the corporation is going: Andrew Skurka interview with Demetri Coupounas.

I personally have never been a GoLite fan (I own exactly one GoLite item, a pair of Reed rain pants I was able to find just before they vanished from the market altogether), but it's interesting to see how they are radically changing their business model.
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May your trails be crooked, winding, lonesome, dangerous, leading to the most amazing view--E. Abbey