My weakest link - finding people who are interested in going camping, or climbing. Geez I live in Central Oregon in the middle of some of the best recreation in the country and people are scared to use it. They won't do anything that "might" be dangerous. People from here do not camp. Why - when they can look out the window at mountains and pine trees? In 5 years I have found one cross country ski buddy. Winter sports are not what the locals do - they fish and drink. Trying to get people to snowshoe, ski, climb, canoe, kayak, even hike, is very difficult, yet people come from all over to do that here. The locals wear cotton hoodies and levis when its 7 degrees out, like this morning.
Jim
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These are my own opinions based on wisdom earned through many wrong decisions. Your mileage may vary.