I think it could be any of those things. Of course, asking a bunch of individual users, none of whom (I suspect) are in the outdoor retail business isn't likely to produce much useful information.

My personal answer would be "Patagonia" and "Western Mountaineering," because they are the brands "more sold" to me. Building a store on that response is probably a good way to go broke (I'm an accountant, and I know a train wreck when I see one.)