I'm with you, Trailrunner. The neoair appears to be a bit more delicate than a typical inflatable, so by rolling it and protecting it in something I feel more confident that it will survive a lot of trail miles.

I haven't used mine enough to settle on a final packing approach for it; the next thing I'm going to try is to leave it unfolded longitudinally (i.e., don't initially fold in half or thirds) and after it's rolled up then roll the result in a thinlight ccf pad, put the result inside a black plastic garbage bag (that I carry anyway) and put the result either vertically in my pack or strap it externally. But rolling in half or 1/3 width and then just putting the result inside some unused clothing sounds like a good option. I did find that at 1/3 width I could fit my size regular neoair inside a gallon ziplock bag without too much finessing.
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Brian Lewis
http://postholer.com/brianle