I don't roll my inflatable pad, either. With the late (censored) NeoAir and with my POE Insulmat Max Thermo (older version of the Ether Thermo) I fold the thing and put it in the internal pad pocket of my SMD Comet pack. Why add the weight of a stuff sack when my pack provides adequate protection? I do try not to fold the pad in the same place every time.
_________________________
May your trails be crooked, winding, lonesome, dangerous, leading to the most amazing view--E. Abbey