Since you make and market the wood stove you are recommending, I scarcely think that you are an unbiased source.

Most of the cottage gear makers who cater to ultra-light gear freaks are courteous enough to avoid using discussion forums to advertise their wares. Or, if they do participate, they don't push their gear, they simply answer questions about it.

You might want to consider the same policy.
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May I walk in beauty.