As mentioned earlier, I prefer the taste of Mt. Hagen organic freeze-dried coffee to Via. It's also a lot less expensive--the same price as the package of 12 Via servings (1.4 oz.) gives you 3.5 oz. of Mt. Hagen in a jar. The thing that makes Via so expensive is those individually packaged servings!

I've found Mt. Hagen coffee at Whole Foods and at a Portland-area chain, New Seasons. I haven't checked PCC or Central Market in Seattle, and I don't know about nation-wide chains other than Whole Paycheck (er, Foods). Fred Meyer used to carry it in their organic section, but stopped doing so about six months ago. Evidently I was one of the few who bought it. The threat of doing all my shopping at New Seasons (which did lead them to carry packages of a half-dozen eggs) didn't work for the coffee!