I saw it at my local Costco yesterday, $0.66 per serving IIRC. An Aemricano at S-bux (which would probably be the equivalent of this product) is what, $1.50 to $2.00, so in comparison this is much cheaper. On the other hand, I can buy my favorite locally roasted coffee for $10/lb and each cup I brew in my french press costs me $0.22. So, economical if you don't home-brew your coffee, expensive if you do. Seems like a good thing to travel/hike with, not so economical for those of us who prefer not to drop $5/day for "gourmet" coffee.

MNS