Hello everyone I'm writing an article for my online blog and I'm looking for a few objective or subjective responses to my question...

"What makes you buy a sock?"

Now let me clarify, I'm not talking about the shi**y cotton sock you buy at walmart, i'm talking about the sock that takes you across the Appalachian trail.

Is it the design/color, the fibers that make up the sock, or is the name brand? If it is the name brand, what is it you look for in the name brand?

Thanks everyone you can I'll post the article once its written, Thanks!