I noticed that a couple of the most popular backpacking communities, including this one, focus on light backpacking. Is that because a light backpacking supply company started them to promote their products? Not that there's anything wrong with that. I was just wondering if the "long time sponsor" was really a sponsor or also the parent company of this website.

I'd personally prefer less emphasis on "light" and "ultralight" just so I know I'm not missing anything. Or maybe that's what backpacking is all about. Just wondering.