Yep, get it all the time. Before I start hiking or at the first sign of it, I use a small dab of vaseline. Used this method for years, works well for me. My boys used to laugh at me till they got it, tried the vaseline, and found out it worked. They don't laugh now, just ask to borrow the tube.
I carry a small tube of vaseline, readily available, inexpensive and it works.