I think that it is a symptom of the outdoor industry as a whole. It has become more of a fashion statement than a utility market. All of the outdoor clothing now has a large logo displayed so that everyone knows that you are cool. Men's clothing has somewhat the same problem but I think female's have a bigger problem because females are viewed as more fashion conscious. I do not think that is true for the true outdoor female but by not offering true female outdoor clothing it becomes a self fulfilling prophecy.