I've been selling shoes for almost three years and one thing I can tell you is that the brannock device isn't always right. It is a good guideline for measurement, but I have measured many feet to be a D width that end up needing a wide shoe. It only measures the width of the foot in one spot.

Everyday I get customers asking questions like, "What's the best shoe you sell?" or "Which hiking boot is the most comfortable?" It all comes down to how they fit, that is and always be the most important thing in finding the right shoe for yourself. They read great reviews in some magazine or newspaper about a shoe or boot and just assume that it will work great for them.

Ultimately, it all comes down to trying each shoe on in multiple sizes and widths to find the one that fits your foot the best.