It must be the name. Mora's are generally considered very good values in knives. I have a couple which I use in my wood shop and I wouldn't mind taking them into the woods. It is easy to put a very good edge on them.
If I carry a fixed blade knife, I prefer a CKRT "Stiff Kiss" - 4 inch blade, drop point, and about 2 oz weight, nearly half the weight of the Ray-Way product. Also about 1/2 the price.
This doesn't seem to be all that light, and it certainly isn't a bargain. I am sure it is fun to put a handle on your own knife, but this isn't the only knife kit out there. Someday I want to make a handle for my Stiff Kiss that is removable and will hold fire starting material.
Knives are such fun - millions of models and even more opinions. <img src="/forums/images/graemlins/grin.gif" alt="" />