I first saw BPL two years ago and it was obvious to me that there was some good marketing involved with that organization. They must employ the Karl Rove of light packing in their maketing department. I was looking for learning materials and bought the book- disappointed. Looked at the site- they will not get my money. Checked out Bozeman Mountain -come on! Who knows for sure that Ryan is really a Doctor? A doctor of what? Save your money and stay away is all I have to say. And as for the 'who gets bought out' in the manufacturing world-- they all get bought out or get too big and loose sight. But thats okay, because there always seems to be another company coming along that will fill the gap. I bet Golite will the next one to get grow big enough to be snatched up. If you can't beat your competition, buy 'em. And yes you might see more people because light is easier. I was a climber, until Stallone's movie, Cliffhanger. Then that sport got overcrowded. They built a big fancy fly fishing store up by the smoky mountains and now if you want to fish there you have to bring your own rock so that you will have a place to stand. How many commercials are there with fly rods or kayaks? Whitewater is so overcrowded now that I sold both my boats. The day you see someone lighting a cat stove on an insurance commercial-- you will know its over. It will be like Disney world out there. So to those people that support companies like BPL, thanks alot. When it gets overcrowded and popular you can thank yourselves.