50% off what? Since they went to their new no-retail-presence marketing, they are setting a "retail" price that seems artificially high and then advertising a big percentage cut (usually 50% or close to it). Of course with no retail markup needed, they can cut their prices that much and still make a good profit. That's fine, but why not be honest about it up front instead of only in the fine print?
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May your trails be crooked, winding, lonesome, dangerous, leading to the most amazing view--E. Abbey