According to their website, it comes in big pails and small packets.Why anyone would want 5 gallons of this stuff is a mystery to me, but I think the small packs are 4 oz. each. A dozen sell for $10 on eBay.

It seems to be ground up pumice mixed with wood shavings and then sprayed with paraffin. Pumice is why it floats. A handful burns for a couple of minutes-long enough to get a fire going as shown in their video on YouTube. I think most people buying it will be using it to start their barbeques or maybe a campfire while car camping.
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