Price is more often an indicator of style. my more expensive outdoor garments were purchased because the wife was going somewhere with me.

My usual assortment of what was cheap and effective didn't meet with her sense of style, so I own a very nice burgundy coloured lighteweight shell, and grey schoeller pants. She would not be seen with me in my lime green nikwaxed windshirt and blue nylon rad pants, and she detests is when I go peter pan style (long johns and shorts.)
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Any fool can be uncomfortable...
My 3 season gear list
Winter list.
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