Agreed. I used my fireSteel last week with some 10 year-olds on a cookout, the other groups already had flames and were roasting their dogs, and my boys were patiently making ever-finer piles of birch bark. In the end, we used a bic the next night, but they were the only group aware that there were other ways (and that a bic was easy-as-could-be).

A couple years ago, I did that same experiment with a bow drill, with similar results.