The REI emergency matches are great! They stay lit for quite a while and are almost impossible to blow out (something to be careful about in dry conditions). Considering that the quality of wooden safety matches has deteriorated almost to the point of uselessness (at least a third won't ignite when struck), the REI matches are a good investment, and make the "one match fire" a possibility again. While I don't build campfires, I take half a dozen of the REI matches along in case of emergency.