Andy:

One big difference between this site and yours is that Packlite isn't posting on your site trying to drive business away from you and toward him.

Another difference is that he's not shilling for Amazon. He gets a commission if we buy there and if we use his link to get there - he's not trying to convince us to only buy Chinese gear he recommends.

Which ties into the third big difference: he is primarily running a forum, and welcomes other hikers to review their gear, even (especially) if it isn't Amazon off-brands. He also encourages discussion of other hiking topics that wouldn't be expected to result in a sale. When I looked at your site, I couldn't find any such interactive feature.

Don't post links to your own site, and you're welcome to post here like the rest of us.