This may belong in "off topic." You guys
decide.

Lately I've run across a number of web
sites that purport to give advice
regarding backpacking gear, as well
as other subjects, but they're obviously
written by people who know very little
about the subject, and who often seem
as though English may not be their first
language. So do these guys just somehow
make money when someone lands on their
site, or what?

Some examples:
https://hikingvoyager.com
https://thehikingauthority.com/
https://outlifeexpert.com/about/