The concept of not publicizing backcountry sites is sometimes called Leave No Virtual Trace. I participate and am a moderator at the local hiking organization's website, where I tend to post trip reports only about trails that are definitely under-used and could use a bit more traffic, especially if it redirects people from over-used trails.

The national forests regional offices here in the PNW have stopped maintaining most of the lesser-used trails and often declare them officially 'abandoned' or 'non-existent'. This is one distressing trend.

One consequence is that this tends to drive even more traffic toward the well-maintained trails, which now are being declared as "damaged" and "loved to death" so that strict quotas are being placed on wilderness trailheads to "save" these trails from hikers. That's the complementary distressing trend.