This is just oatmeal with a bit of rice protein added, and a high glycocemic polysaccharide which is technically not a sugar to boost the calory count. The vitamin/mineral list looks just like the "daily multiple USP" formuation. Sounds like a hipster rip off to me. Daily multiple tabs, $13 for 200, instant oatmeal $5 a pound, and whey protein powder $9 per pound. Or you could use Carnation breakfast essentials, which is more or less the same, in a glass of milk at less than $1 per serving. (Obviously, not so hipster, but far better value)