It's been around for a few years now but it just got approved for sale here in the US a couple weeks ago.

I'm sure they'll be idiots that try to snort it, and some may die as a result. But idiots have done idiotic stuff with just about everything so that's not a good reason on its own to dismiss a product.

I think it's a pretty interesting product. I don't drink hard liquor myself, I drink beer, and quality beer too, not industrial beer. So I doubt I'll like it. I've tried bringing a small flask of liquor on backpacking trips but it just doesn't work the same as good beer for me. I get buzzed, but it doesn't make me feel good. Industrial beer is is like that too for me.

If someone ever does come up with a good powdered Ale I'll bring it. Shoot, I'd probably stay out a few extra days too!