the thing is, those waffles are five different sweeteners with a bit of wheat flour. what little nutriton there is comes from the honey, fifth ingredient on the list.

trying to make Kind bars taught me that honey is a poor choice, difficult to use as a main ingredient - the consistency is gooey or like a hockey puck. so i used rice syrup and had a much better end result with fruit and nut bars.

the waffle minus the honey sounds like just another cookie. processed sugar products are hardly natural, whether or not they are organic.