I agree, it goes great with oatmeal and gives it a nice natural creamy taste like real milk. I also love it because it dissolves really easily in water and doesn't form lumps in my coffee. It is really unparalleled in the nonfat instant milk world. I was so sad to see it go when it disappeared from shelves a few years ago but now it seems a new company called Marron Foods has picked up the brand and is manufacturing it again. I know REI carries it but frustratingly, still no supermarkets... I actually contacted Marron Foods off their website and they sent me a whole 12 pouch case of it! Hope to see it sold like this in retail outlets soon...