Here is that link:

Product Name: Reflectix
Insulation Classification: Radiant heat reflector
Thickness As Tested: .28"
Claimed "R" Value: 8.3 to 14.3 depending on type of installation.
Actual "R" Value (at product thickness): .67
Equivalent "R" Value (per inch): 2.38

By comparison blue foam has an r-value of R 4.34 per inch. I believe it also weighs less for the same thickness. Apparently the FTC has prohibited these bubble-wrap alumuminum foil type insulation manufacturers from making such false claims about r-values, but you still see alot of crap out there on the internet my resellers.

This stuff really annoys me. I should get a life. LOL