ya, that's certainly my experience in the Northeast. On the AT, the LT, the Whites, Adirondacks, Green Mtns of VT, all New England hiking. Very few overnite or multiday hikers are traveling lite or UL, never mind SUL. It's a long slow effort to convert friends, too. I try to plant seeds with nearly every hiker I chat with, without seemingly like a know it all or too pushy.