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#204874 - 10/14/20 07:35 PM Customizable Freeze Dried Meals
waddellj Offline

Registered: 10/14/20
Posts: 1
Loc: OR
Hi all, a friend and I are thinking of starting a customizable freeze dried meals service. The website would allow you to build your own dehydrated meals from scratch with a base (rice/noodles/pasta), protein (chicken, beef, tvp), veggies, sauce, and other add-ins. This would let backpackers create meals more tailored to their caloric and macronutrient needs on the trail and experiment with new recipes. Is this something that interests people if we are able to charge reasonable prices? Any feedback is appreciated!

#204876 - 10/14/20 11:02 PM Re: Customizable Freeze Dried Meals [Re: waddellj]
JustWalking Offline

Registered: 01/12/16
Posts: 251
Loc: PNW
You're using two different words with two different meanings, freeze dried and dehydrated. Which are you thinking of offering?

Personally I wouldn't be interested. I'm not sure how many others would be as you can buy both freeze dried and dehydrated meal fixings to make your own meals now from a variety of places, and then use your own spice mixes to really dial a meal in to your specific preference.

But if you do go ahead with this idea I wish you all the best.

#204880 - 10/15/20 09:57 AM Re: Customizable Freeze Dried Meals [Re: waddellj]
BZH Offline

Registered: 01/26/11
Posts: 1062
Loc: Madison, AL
This is an interesting idea... though I probably would not end up using it. Here are my concerns/thoughts:

1. Freeze dried meals are already pretty expensive, adding individual customization would certainly make them more expensive. I guess if you were not the one customizing it but say you sold individual packets of components that gave the person the opportunity to mix and match what they like then you could perhaps be cost competitive with what is already on the shelf at REI... it would also give you the opportunity to be on the shelf at REI. I'm thinking of something like column 1 being starch options, column 2 being sauces and column 3 being proteins. Grab one from each and you are good to go. Want more protein? Grab two from column 3.

2. Time... How long would it take for you to customize a meal and deliver it to me. If I have that much lead time I do it myself. I buy freeze dried items when I have not prepared for a trip. I just grab something at REI.

3. The other problem with customization is people will make terrible decisions and blame you. You have to find a way for your product to be good even with your customers terrible ideas. One example of this is Mountain House publicly said years ago they were developing lower sodium options. Nothing ever came of it. I am guessing they came to the conclusion they lower sodium meals tasted so bad that people would only buy them once and then have bad connotations with Mountain House. People should have lower sodium freeze dried meal options but there is not a market for it as far as I can tell.

#204884 - 10/16/20 01:00 PM Re: Customizable Freeze Dried Meals [Re: waddellj]
aimless Offline

Registered: 02/05/03
Posts: 3149
Loc: Portland, OR
Is this something that interests people if we are able to charge reasonable prices?

Reasonable means something different to the seller and the buyer. I cannot imagine a price point you could offer that would make you a 'reasonable' profit and would still look like a 'reasonable' value to me.

This would essentially be a high-end luxury service and most backpackers are not in an income bracket where it makes sense to pay for that amount of convenience. So, although I'd like to be encouraging, I think you are pursuing a chimera.


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