At least you were able to find Malden Mills. I suspect locals will keep calling the place by that name for a long time.
Malden Mills suffered a horrendous fire around 10 years ago. Although the place was closed, the owner kept most of his employees on the payroll for the many months until the operations could start back up. The company never really recovered financially. Many people find that while the Polartec line is imitated, the knock-offs rarely match the quality of the genuine Malden Mills products.
People here have a great deal of respect for the former owner, Aaron Fuhrenstein. (OK, this is an approximation of his last name. People love him by whatever spelling!)