Read the nutrition labels! Not all peanut butter is made equal. Some brands add lots of sweetner (kids are the main consumers of peanut butter so there is a big attempt to appeal to the preschool taste- smooth and lots of sugar). I am not that concerned about organic vs. regular, but I do not like my peanut butter to be sweet. I have used those Jiff tubs. In my opinion the extra cost did not make sense and I do not like smooth peanut butter.