The retailer [stockist?]
'splains them pretty well and has more pics. It's not as though we're changing over to cast aluminum for the great outdoors but there might be a way to capitalize on the concept, which seems to be channeling the flame up the sides for even heat and more heat transfer into the pan.
When I tested a Primus stove+pot system with heat-exchanger pot I couldn't pull any performance data showing an improvement (fuel efficiency, boil time) from the pot compared to swapping in an equivalent ti pot, so I'm skeptical there's a significant gain from molding or welding fins onto the pot itself. I suspect the camping systems that are really efficient are that way because of precise burner design and carefully matching the pot, windscreen and insulation to that burner. The heat exchanger seems to play a minimal part of the total benefit.
Cheers,